Frequently asked questions

Layered files in PSD or Figma work best, because they allow more precise animation and layout changes. They are not required, though. MotionBlender can create high-quality ads from a finished JPG or any other static visual.

We tell you right away and suggest the fastest solution. You can complete the assets yourself, or MotionBlender can help fix them, separate elements or adjust the design. The goal is to get the job done, not to turn it down because of the assets.

Yes. The template mainly defines how the animation or interaction works, not how your brand looks. Every ad is adapted to your key visual, colors, typography, product and message hierarchy.

No. A template is a proven technical and production base that has already worked in real campaigns. It speeds up production, makes the ads technically reliable and makes later changes to content or versions easier. The visual style, layout and animation pace are adjusted for the specific brand and campaign. Adapting an existing mechanic is also faster and cheaper than building a new template from scratch.

Yes. In the consultation, you can start from the catalog of existing mechanics or describe what the ad should achieve. MotionBlender will recommend the solution that best fits your visual, message and campaign goal. The most complex or most interactive mechanic is not always the best. Sometimes a simple, quickly readable animation serves the campaign better.

Automatic, interactive, game, video, site skin and social formats. The catalog includes mechanics such as Spinner, Mosaicer, Swoosher, Rocker, Flipper, Scratcher, Bouncer and VideoScratcher, and it keeps growing.

Yes. Design support can include fixing assets, adjusting the layout, preparing elements for animation or adding capacity your team is missing. Work beyond a normal adaptation is agreed and priced in advance.

One standard set means one creative version, one template, one language version, one target platform and five formats: 300 × 300, 300 × 600, 300 × 250, 480 × 300 and 480 × 480 px. For high-volume partners, the rules can be adjusted to reflect the actual workload.

Yes. The Test is a full first project for a new client at a one-time introductory price. It has the same production scope as a standard set and lets you try the collaboration on a real campaign.

The scope is the same. Test is the first pilot campaign for a new client at the introductory price of €199, while Start is any further single campaign at the standard price of €549.

There is no fixed number of rounds. The price includes one hour of minor corrections and changes in total, which covers about 90% of campaigns in practice. Work beyond this is billed at €53 per hour excl. VAT. What counts is the actual work, not the number of emails or feedback rounds.

MotionBlender will prepare it and price it by the actual work. A simple export for another platform costs around €40. Larger localizations, another creative version or a bigger set of formats are priced individually before work starts.

Yes. If your brief goes beyond the existing catalog, MotionBlender can adapt a current mechanic or build a new custom solution. Price and deadline are set by the scope, so you know in advance what the production includes.

Yes. Prices of packages, hourly work and extra outputs are shown excl. VAT.

You review the preview as a working ad and send your feedback. MotionBlender makes the changes, prepares all formats and, after final approval, delivers ZIP files ready for your ad system.

You approve a working preview, not just a static storyboard. You see how the animation actually runs, how readable the message is and any interactions before all formats are finished.

If the change fits into the included hour of corrections, it is part of the set price. Bigger changes are billed by actual time at €53 per hour excl. VAT. MotionBlender always tells you in advance if a change goes beyond the standard scope.

The same MotionBlender specialist who produces the campaign. They know the brief, the visual logic and the technical requirements, and check the output as a whole, from the message to launch readiness.

Yes. MotionBlender prepares and validates the files directly for your chosen ad system or publisher. We take responsibility not only for working files, but also for their approval by the target platform.

MotionBlender fixes the files at no extra production fee and prepares them again so they meet the platform’s requirements. Thanks to platform templates and final validation, no delivered output has been rejected so far.

Yes. If a problem with function or approval comes up during launch, MotionBlender will solve it. Usually there is no need for further support, because the files are checked and validated before delivery.

No. MotionBlender prepares the files for the system you already use, so you don’t need to add another technology platform. Your media agency can launch the finished ads within your existing process.

Mainly for Adform, and also for DV360 and direct buys with Czech publishers such as Seznam.cz, Mafra, CNC and Economia. Each export is adjusted to the rules of the specific system or launch method.

No. MotionBlender delivers creative files and has no part in media buying or the price per impression. You stay in your ad system, keep your inventory and buying method, and pay MotionBlender for ad production, not by the size of your media reach.

No. Each ad system and publisher has its own technical requirements. MotionBlender keeps the same creative concept but prepares a separate, technically correct export for each platform.

The ad is prepared for the specific publisher, but launch and reporting usually run through a supported ad platform, most often Adform. Separate files for launching directly on the publisher’s side are not prepared as standard.

Campaign setup and tracking are handled by you or your media agency. MotionBlender builds the ad so it technically supports the needed parameters and events, and they can be connected correctly in the ad system.

Yes. The ads are cross-device and work on all devices. Each size is also composed and optimized to stay fast, readable and clear on mobile.

As a guide: 300 kB for Adform and DV360, 200 kB for direct buys and 2 MB for video. The exact limit always depends on the target platform. MotionBlender handles image compression, code minification and final optimization. The goal is not only to meet the limit, but also fast loading, stable performance and sharp display on high-resolution screens.

Because it quickly grabs attention, highlights key information in the right order and can actively engage people. With a comparable message and media conditions, professionally designed animated and interactive HTML5 ads usually achieve a higher CTR than static ads. Controlled experiments and large industry benchmarks show increases from tens of percent up to several times, depending on the type of campaign and how interactive the ad is. Interactive mechanics also extend the time people spend with the brand and its message.

Yes. A click is not a condition for an ad’s brand impact. Recent controlled and eye-tracking studies show that, with a comparable message, professionally designed animated and dynamic formats can achieve higher attention, brand recall and ad recall than static ads. The success of an awareness campaign is best measured with a Brand Lift study, not by CTR alone.

Instant impact, a clear layout, a clear message in every second of the animation, a chance to engage and lightning-fast loading. MotionBlender checks these principles in every output.

Within two seconds, it must be clear who is speaking, what they offer and what action they want. An ad can’t wait several seconds for the animation to start or hide the main information until the end.

Animation is not decoration. It should guide the viewer’s eye, highlight the main benefit, keep the ad readable and support clicks or engagement. The ad must make sense at every moment of the animation loop.

They turn a passive message into active contact with the brand. People can click, drag, choose, try how a product works or play a simple game. This extends the time spent with the brand and makes it more memorable.

Some platforms count even a simple mouse-over as engagement. MotionBlender does not rely only on such a general hover. For each mechanic, we track specific user actions and how long the interaction lasts. Interaction Time adds up across interactions during one impression, and exactly when it starts depends on the chosen format. Time events are milestones, so their counts should not be added together.

In interactive and game ads, we can measure specific actions, such as the start and length of an interaction, completing the mechanic, clicks or game progress. For video, we can report starts and plays of 25%, 50%, 75% and 100% of the video. The exact set of metrics depends on the chosen format and the target ad system, and not every metric is available for every solution.

Yes. MotionBlender has a reporting overview that explains for each format when an event fires, whether it can repeat and what its value means. It also explains Interaction Time and how to read time milestones correctly, so the report doesn’t overstate engagement.

Yes. For an agency without HTML5 skills, it adds HTML5 production. For an agency with its own team, it provides fast, standardized capacity next to custom projects. Your people can then focus on strategy and original solutions.

Standardized HTML5 production, format adaptations, technical preparation, compression, validation and preparing files for the target ad systems. The agency doesn’t need to find HTML5 developers, study platform specifications or add another production tool.

Yes. Our long-term model for Publicis runs at about 120 campaigns a year. It is practical proof that the service handles not only single projects, but also stable production for many brands and clients.

Individual pricing and SLA, a library of starter templates, ongoing creation of new mechanics, technical documents in the partner’s visual identity, support for multiple platforms, usage reporting and a precisely set production workflow.

Yes. The public price list is the starting point, but volume contracts can have their own unit prices, hourly rates and usage rules. Terms are set by annual volume and the specific way we work together.

As agreed with the agency. Communication can go only through its account team, or MotionBlender can join the technical and production part directly. Roles are set so the client gets fast service and the agency keeps control of the relationship.

MotionBlender delivers the first working preview within 24 hours of receiving usable assets as standard. Comparable production at agencies usually takes a week or longer. Speed is one of the strongest, proven advantages of the service.

Once we agree on scope and price, we confirm the order and agree on invoicing terms. Payment is by invoice as standard. The payment term can differ by client type and the way we work together. All prices are excl. VAT, and any non-standard terms are confirmed before production starts.

Yes. We can sign an NDA before you send any assets, for example if the campaign includes an unreleased product or other confidential information. We work with the client’s or agency’s NDA.

No. You can order MotionBlender for one single campaign, with no subscription or long-term commitment. For regular clients and agencies, we can also set up long-term cooperation with individual prices, SLA and usage rules.

It starts when the job scope is confirmed and we have assets we can start production from. If the assets are not fully ready but we can adjust or complete them ourselves without changing the original idea, we do it and don’t slow production with extra rounds of communication. We contact you only when we can’t reliably continue without your input or decision. Within 24 hours, we then deliver the first working preview of the ad.

You get final ZIP files ready to launch in the ordered campaign and can use them within the agreed scope. Source and editable files and MotionBlender’s templates themselves are not part of the standard delivery. Further use, changes or exports for another platform can be ordered separately.

If a job is canceled or paused after production starts, we bill the work actually done. If it restarts later, we continue from the outputs already prepared, as long as the brief or the campaign’s technical requirements have not changed.

We keep assets and work files for a limited time so we can follow up with changes, another language version or a repeat campaign. Long-term archiving is not a standard part of the service, so we recommend saving the final ZIP files in your own archive too. Longer storage can be agreed individually.

Yes. For larger clients and agencies, we can join the standard supplier process, including supplier registration, working with purchase order numbers, signing a contract or NDA and providing the needed company details. Please tell us about these requirements early, so the paperwork doesn’t delay the start of production.